"Artists Beware"

http://bleatr.com/
I had a friend tell me I should sign up for this. and I've never heard of this service before.
and he explained it like this and I'm just copy pasting cause it made me snort.
A direct artist to client comissioning site for every type of artistic media
Its a mouthful to explain buut basically
"I do art like his and want money"
"I am looking for art like that and have money!"
And eliminates the middle man and countless searching.

has anyone else hear of this before?